Smoother sailings: How we helped Cruise Loch Lomond look smarter and significantly increase bookings.
Discover how this tour operator transformed their business with an integrated ticketing eco-system from switched ON.
Discover how this tour operator transformed their business with an integrated ticketing eco-system from switched ON.
“The new system has completely transformed how we operate. We can now manage complex itineraries, real-time bookings, and onboard sales seamlessly, all from one integrated platform. It’s streamlined our workflow, boosted revenue, and delivered a far better experience for both customers and staff. It’s not just a booking system — it’s become the backbone of our operation.”
E-Ticketing System, EPOS, Website, Brand Identity
Operational Efficiency, Improved Conversion, Customer Engagement, Partner Reseller Capabilities, Brand Engagement.
Key challenges included:
• Fragmented booking processes across channels (online, pierside, onboard)
• Limited ability to manage route variations, real-time capacity, and seasonal schedules
• No integrated backend for staff to manage bookings, pricing, and operations efficiently
• Lost revenue from walk-up customers due to inefficient on-site systems
• No onboard EPOS or ticket scanning tools with connectivity being a huge limiting factor.
System functionality:
• Multi-leg routes, dynamic pricing, capacity, and time management.
• Pre-booked tourists, walk-up visitors, and returning guests are accommodated.
• Supports both advance and same-day bookings
• Pre-purchasing and Onboard purchasing for beverages and snacks
• EPOS tools both on-board, pierside and in the cafe.
• Partner booking referral schemes of many types.
Key improvements include:
• A unified admin dashboard to manage routes, pricing, and seasonal changes
• Real-time availability tracking and reporting
• Simplified staff workflows, leading to smoother daily operations
• Significant uptake in bookings
• Suite of tools to mass populate the available cruise calendar
• Brand and digital identity overhaul
To match the innovation behind the scenes, we refreshed the brand’s digital identity, delivering a modern, mobile-responsive website that better represents the unique experience offered by Cruise Loch Lomond and inspires confidence and action from potential customers.
• Significant year-on-year revenue growth, driven by increased online and walk-up bookings
• Improved booking conversion rates, especially on mobile
• Faster customer check-ins, reducing queues and operational delays
• Higher staff satisfaction through intuitive tools and reduced administrative load
• Improved customer experience, with clear itinerary options and real-time updates
• Improved brand visibility and awareness.
Designed to work with how you already do business
