A game-changer for tour operator: How we helped Mercat Tours improve operations
Discover how this walking tour operator transformed their business with an integrated ticketing eco-system from switched ON.
Discover how this walking tour operator transformed their business with an integrated ticketing eco-system from switched ON.
“From day one, the team understood the needs of our tourism business — especially when it came to ticketing and systems. They’ve helped us streamline operations with smart, back-end functionality that supports everything from capacity management to sales optimisation. Their digital expertise and collaborative approach continues to add real value to our business”
Digital Experience, Operational Efficiency, Ecommerce & Ticketing
Enhance customer experience, increase revenue, maximise commercial opportunities, and elevate brand visibility in a competitive marketplace.
The tour operator required a fully integrated solution that could:
• Replace legacy systems without interuption or loss of data
• Increase ticket sales and conversion rates
• Improve customer support and experience
• Unlock the potential of third-party resellers and OTAs
• Withstand spikes in web traffic during peak seasons
• Streamline staff scheduling, HR, and payroll
• Reinforce the company’s position as Edinburgh’s leading walking tour operator
Key features included:
Seamless Ticketing Experience
A user-friendly interface that allows customers to book, rebook, and manage tickets with ease, improving conversion and customer satisfaction.
On-Street
A flexible, multi-channel system enabling team members to book tickets in real time from the street or venue, creating a seamless offline-to-online experience.
Operational ControlStaff can easily update tour types, pricing, referral programs, discount codes, and schedules—empowering internal teams to respond swiftly to changing needs.
Enhanced Digital Experience
A refreshed, mobile-first website that clearly communicates the company’s value proposition, heritage, and social impact, while maintaining a strong commercial focus.
H.R Toolset
Resource planners, staff portal, holiday planning tools and payroll facilities, built right in.
• Significant year-on-year sales uplift with a strong, measurable return on investment
• Centralised business management across bookings, operations, HR, and finance
• Greater transparency and clarity across departments and performance metrics
• Improved agility, allowing the business to respond quickly to market conditions
• Reduced dependency on third-party systems, giving the company greater autonomy and control.
Designed to work with how you already do business
